Rain for Sale / The Coca-Cola Company

PROBLEM Lloró, a town in the most forsaken and poorest region of Colombia, is the rainiest town in the world, but lacks the economic resources to have access to potable water. SOLUTION Sell the rain. RESULTS Money collected were used to install the first water purifying plant in Lloró, reducing the risk of getting diseases such as amebiasis and parasitism.

D&AD 2015 / WOOD in Packaging Design

CANNES LIONS 2014 / BRONZE in Public Relations

CANNES LIONS 2014 / Short List in Design

CLIO AWARDS 2014 / SILVER in Public Relations, Cause Related

CLIO AWARDS 2014 / SILVER in Public Relations, Environmental

FESTIVAL El DORADO 2014 / GOLD in Direct

FESTIVAL El DORADO 2014 / GOLD in Design

FESTIVAL El DORADO 2014 / GOLD in Pr

FESTIVAL El DORADO 2014 / GOLD in Promo y Activation

FESTIVAL El DORADO 2014 / Shortlist Outdoor

FESTIVAL El DORADO 2014 / Shortlist Titanium & Integrated

EL OJO DE IBEROAMÉRICA 2014 / GOLD in Design

EL OJO DE IBEROAMÉRICA 2014 / BRONCE in Direct

ONE SHOW 2015 / MERIT in Design

BEST OF OGILVY Vol.6

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